One of the main complaints for the XF Sportbrake has been its high entry price, which sits noticeably higher than many of its key rivals. Jaguar enthusiasts aside, this wagon is a tough sell in a segment that's growing in interest.
The way I have always seen this is that the current XF Sportbrake is just to test the waters before offering a model designed from the start for what high end wagons need to be for the next 7-10 years... the XF is dated.
It's typically not a smart play to be this aggressive with pricing on an unproven model. But now that most of the big publications have cited this to be an issue, Jaguar can make adjustment for the next gen model.
Hence why I see it as a long term play more than anything else.
However at the same time it might be cut short because with the new E-Pace and F-Pace here. Both have gained great attention and compete in segments that are only growing. Don't be surprised if it ends up being an Europe-only vehicle.
Wagons have always been far more popular in the UK and that's where we've seen the first shooting brake variant of the Tesla Model S. And until we see a transition in NA to move away from crossovers and SUV's, that might be the right play.